MEET PEMBROKE COLLECTIVE
What’s in a name?
A name is important as it forms the first impression, brand identity, differentiator, perhaps an indication of what you do and it’s also helpful if it has a meaning and is memorable. A strong name can build trust and attract customers.
Pembroke.
Company founder, Temi Adamolekun chose the name for a few reasons.
As a global citizen, with lofty goals of operating her business globally, she wanted a name that resonated across different countries. As a map lover, she got out her maps and took a look to see if any names were consistent across the many places she’s lived and visited.
She quickly realized Pembroke held a special meaning:
It’s the name of the first street she lived on in London as a child.
It’s the name of the parish in Bermuda where she got married.
It’s the cross street of her brother’s home near Brighton.
ABOUT TEMI ADAMOLEKUN - FOUNDER/CEO
In 2013, Temi Adamolekun decided to branch out and set up her own communications agency, Pembroke Collective.
We specialize in the luxury lifestyle sector working with a range of clients in interior design & architecture, jewelry design, food and beverage, hospitality, travel and B2C tech. We’ve worked with a wide range of publications including Vogue, Elle Decor, ABC News, Good Morning America,NBC, Fox News, KQED, SF Chronicle, House Beautiful, Architectural Digest, Bon Appetit, Dwell, Forbes, Sunset Magazine.
As Director of Communications for the Ne Timeas Restaurant Group (flour + water, central kitchen (now Penny Roma), and trick dog), Temi Adamolekun built very strong connections with key national press and local press in San Francisco. In this role, Temi supervised numerous shoots, co-ordinated interviews, set up and managed all social media accounts (twitter, facebook, instagram, pinterest), created, named and managed the blog for the restaurant group and created effective email marketing campaigns. In 2012, Temi was asked to join TEDxPresidio as Co-Director of Media. In this role she conducted live interviews with key note speakers and organized attendance of key members of press including Forbes, KQED, San Francisco Chronicle, Huffington Post, Associated Press, Reuters, Wired, Wall Street Journal and more.
Prior to moving to San Francisco, Temi lived in London. After graduating with a Bachelor of Laws, Temi spent her early career in the Conde Nast Contract Publishing Department where she worked in editorial for GQ, Vogue, Tatler, Brides, The Savoy Magazine, The Harrods Magazine and The British Airways Magazine. She then moved on to a boutique PR agency where she handled accounts for the Marco Pierre White Restaurant Group, The Cinnamon Club, Zuma, Bryant Park Hotel, Anse Chastenet and the launch of Mr & Mrs Smith. Temi then set up her first business, a boutique and tea room which was featured by UK Vogue within 3 months of opening as a ‘Global Hotspot’ and featured Temi in the Financial Times as a budding female entrepreneur.
Featured here, here, here, here and here.
Temi is an active and engaged member of community. She is an SF Made Advisor and is delighted to be part of a team that aims to "empower manufacturers, create jobs and transform our city". She is on the San Francisco Council for Vital Voices. Vital Voices is a nonprofit that invests in women who are improving the world. Founded by Hillary Clinton and Madeleine Albright following the UN 4th World Conference in 1997 to promote the advancement of women as a US foreign policy goal. In January 2025, Temi joined the Women Presidents Organization (WPO), a global network of women business leaders dedicated to fostering collaboration, innovation, and growth. Through WPO, Temi engages with entrepreneurial peers in a supportive environment, exchanging strategies and insights to address challenges and achieve breakthroughs in leadership and business.
Temi is an avid reader who has dreamed of writing books for children for a long time, and she is delighted to have made that dream come true. In 2023, Temi had her first children's book published, Your Special Voice, which debuted at #1 on Amazon for new children's book releases
about melani de leon - account manager
Melani De Leon is a public relations professional with expertise in media relations, strategic communications, and event coordination. She earned a Bachelor of Arts in Journalism and Public Relations from California State University, Chico, where she discovered her passion for storytelling and connecting brands with their audiences.
Her career includes roles at renowned organizations such as Rogers & Cowan PMK, NBCUniversal, and Salesforce. In these positions, Melani honed her skills by managing press materials, coordinating event logistics, and supporting PR campaigns and corporate communications. She is dedicated to building meaningful relationships and driving initiatives that enhance brand visibility and engagement.
The source of Melani’s drive comes from her family, who immigrated from Nicaragua and Romania to the United States. As a first-generation American, she is deeply aware of the sacrifices made by those before her, which fuels her dedication to creating impactful work. In her free time, Melani enjoys pursuing creative projects, exploring the world, and staying connected with the latest trends in the public relations and media landscape.