Stories with substance.
Brand positioning, founder narratives, and media relations that make your point of view clear and give the right editors a reason to pay attention.
Positioning · Earned media · Thought leadership
Design · Culture · Quiet Luxury
We help brands clarify their story, build visibility, and create relationships that move their business forward.

Earned media / Selected coverage
Our clients’ ideas, spaces, and perspectives, brought to life in the publications that matter to their audiences.
EXPLORE THE PRESS ARCHIVE ↗Art & culture
Interiors & architecture
Design & everyday living
The Pembroke perspective
Good communications begins with understanding what makes a brand matter. We find that story and bring it into the world through considered media coverage, aligned partnerships, and experiences that give people a reason to connect.
Based in San Francisco, with a perspective shaped by London and a network that reaches beyond both.
Our expertise
Brand positioning, founder narratives, and media relations that make your point of view clear and give the right editors a reason to pay attention.
Positioning · Earned media · Thought leadership
We connect brands with collaborators, creators, and cultural voices who share their values and introduce them to new audiences.
Brand collaborations · Creator relations · Community
From intimate dinners to retail programming, we shape gatherings around a clear purpose, a considered guest list, and a reason to stay connected.
Founder dinners · Retail activations · Cultural salons
Selected work
Luxury / Community & retail
Bringing the world of luxury resale to life through local relationships, cultural conversation, and in-store experiences.
From store openings to intimate author conversations, we bring together aligned partners, thoughtful guest lists, and media outreach to give people a reason to visit, connect, and shop.
Fashion / Retail launch
A San Francisco welcome for a Parisian favorite—with more than 250 opening-day visitors and record sales for a Sézane store opening.
Local outreach, guest curation, and experience planning for Sézane’s Fillmore Street debut, connecting the brand’s Parisian identity with its new Pacific Heights neighborhood.
The brief
Support Sézane’s San Francisco launch and develop a program of experiences for its September 2022–January 2023 pop-up, introducing local shoppers to the brand’s collections and distinctly French approach to everyday style.
Our approach
Paris in San Francisco was the guiding idea. We focused on Bay Area editors, stylists, tastemakers, women in business, and shoppers with strong local networks. Alongside launch outreach, we developed a calendar designed to sustain interest beyond the opening.
Inside the work
Our remit brought together guest-list strategy, local outreach, event concepts, and neighborhood partnership development. The program we developed spanned press engagement, festive shopping, holiday gifting, and founder conversations, with Sézane at the center of every experience.
The results
Sézane welcomed more than 250 people on opening day and achieved record sales for a Sézane store opening.
Fashion / Media & community
Translating a distinctive brand personality into editorial stories and personal connections.
Founder storytelling and a San Francisco magazine “Women of Style” feature, alongside an intimate creator brunch designed to deepen ongoing relationships with the brand.
Home / Retail
Bringing the brand’s world into its stores through shared experiences in San Francisco and Venice.
Guided breathwork connected the ritual of rest with breathable linen. Color-focused gatherings gave guests a fresh way to explore the home through the collection.
Culture / Experiences
Considered programming that brings members into conversation with creativity and craftsmanship.
Brand storytelling, guest curation, and experiences that create a personal connection between a maker, their work, and a new audience.
An editorial perspective
“Whenever Temi + the Pembroke PR team bring me a lead, I know it’s going to be perfectly tailored to RUE.”
KELLI LAMB · EDITORIAL DIRECTOR, RUE
Founded by Temi Adamolekun in 2013, Pembroke Collective brings together an editorial eye, a deep understanding of lifestyle brands, and a belief that relationships are central to growth.
Temi’s experience spans Condé Nast editorial in London, hospitality communications, and independent brand building. Today, that perspective shapes every brief, from a founder’s story to a room full of future collaborators.
For brands at the intersection of design, culture, and quiet luxury.
Start a conversation
Tell us about your brand, what you’re building, and where you want to go.